NO FILTER
A medical spa that focuses on making every human feel amazing inside and out.
OVERVIEWNo Filter Medical Aesthetics and Wellness provides personalized services to enhance your natural looks and to give you the confidence that you need and deserve.
In a growing community, they needed to create a brand that was relatable, professional, and fun. They needed to craft a brand that spelled long-term success and the priority was to make a female-oriented industry feel inviting to all — we did not disappoint.
messagingWe had to effectively translate the medical jargon into a clear and accessible message for the target audiences.
In response to society’s impossible standards, we wanted to play with the idea of feeling confident enough to post a photo of yourself not using a social media filter. The tagline “Let’s be real” was born.
For brand support, we used the tagline in marketing sentences — making it seem like you were talking with your best friend.
brand & identityNo Filter’s brand faced the exciting challenge of capturing how the company uses medical advancements to enhance natural looks. So we developed a brand system that seamlessly integrates medical aesthetics and humanity.
In the beginning, there was more focus on lips and eyes. So we made an innovative logo that reflects just that. Using two teardrops on their sides to create the overall shape of lips, and overlapping them to create the negative space for the eye shape.
It visually embodies No Filter’s focus on the forefront of aesthetic advancements.
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