PROJECT
THE NALOXONE
A non-profit that works to expand access to Naloxone, in an effort to combat the opioid epidemic.
OVERVIEWWhen we first connected with The Naloxone Project, they were facing an identity problem. They have had multiple logos only within a couple of years. They wanted to drive home a forever brand.
With the primary tone of their brand sitting within the medical industry, we crafted a brand that could scale and become more recognizable, marketable, and able to raise more awareness.
messagingTo resonate with both insider audiences such as medical facilities, and audiences unfamiliar with opioid knowledge, we created messaging that balanced the line between sophistication and accessibility.
brand & identityWe intricately crafted a brand that fused The Naloxone Project’s main goals and beliefs.
“Empower all hospitals, Labor and Delivery units, and Emergency Departments to distribute Naloxone to at-risk patients. We place Naloxone in patients’ hands before they depart from the hospital.”
By making these efforts, The Nalonxone Project has saved and changed so many lives — giving them a new horizon to look out upon.
website & contentWe created a website that embodies the new brand — taking a typically stigmatized topic and shifting it into the hands of a trusted, welcoming, and reliable brand. The Naloxone Project remains warm and approachable while educating unfamiliar audiences about the significance of their work.
This strategic approach empowered The Naloxone Project to capture partnership leads and attract talented individuals, bridging the gap between medical facilities and the greater public.
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